What makes an organization relevant?

Is it that the organization meets a personal need or performs a special function? Is it that it makes a particular product? And why do people find some organizations more relevant than others? Do they connect to organizations in different ways? Does organizational relevance even matter?

This is the first of several studies by Brodeur Partners exploring these and other dimensions of relevance.

Why relevance? We believe relevance is the new communications imperative. We live in an increasingly chaotic media environment with ever-shrinking attention spans and rising consumer skepticism. In a multichannel world where people have more and more choices, making connections is not only more difficult; it is more important.

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