Brodeur Partners reveals relevance drivers for formation and composition of new consumer communities  BOSTON, Dec. 14, 2016 – Shared experiences – more than interests, geographies or professions – spur the formation of modern-day communities, or tribes. And optimistic millennials, often fueled by social networks, are quickest to join tribes, likely to make themselves resilient in this anxious era. These are two of the key findings in Brodeur Partners’ new research on tribes, part of the firm’s ongoing exploration into relevance. […]

Brodeur Partners Chairman, John Brodeur, wrote an opinion piece in PR Week about how universities and colleges that rely solely on traditional branding and marketing will be disappointed.

Brodeur Partners this week won three awards from the Business Marketing Association for client campaigns spotlighting Hankook Tire, commercial property insurer FM Global and Internet provider HughesNet.

Andrea Coville, Brodeur CEO, was named one of the top women in PR.

There’s good news and bad news for makers of wearable fitness-tracking devices. And while there’s been tremendous growth in fitness wearables, the sector has captured only a tiny fraction of its potential market