Brodeur Blog
Welcome to the Brodeur Blog, home to our company thought leaders and innovators. We hope to share a glimpse into the minds behind our company and the Relevance Brand.
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Buying Things Can Make You Happy
‘Tis the season of consumption. Can buying things really make you happy? Many believe not. But recent research suggests that it can.
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Powerful Images You Might Have Missed
Our thoughts on some other compelling sights, offline and on, that might otherwise have grabbed more attention last week.
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Thanksgiving debate proves the value of appealing to values
While the rest of the world continues to debate over retail stores opening on Thanksgiving, REI upped the ante by closing on Thanksgiving AND the biggest shopping day of the year, Black Friday.
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The storytelling chemical that rules your brain
You probably already know that storytelling is a great communications tool, but did you know it’s also great chemistry?
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To be relevant, tell more stories
Storytelling is a buzzword squeaked across the whiteboards of every marketing department on the planet. But the concept will never jump the shark because storytelling works.